CerraCap Cares Announces Investment in Cuentame, a Founder-Led Startup Poised to Become the First Mental Health Unicorn

CerraCap Cares Announces Investment in Cuentame, a Founder-Led Startup Poised to Become the First Mental Health Unicorn

CerraCap Cares announces its investment in Cuentame, whose mission is to remove all barriers to mental health, by providing organizations with the right tools to create a highly integrated and mentally healthy work environment.

COSTA MESA, Calif., September 23, 2022 /PRNewswire/ — CerraCap Cares, a women-led impact fund, recently invested in Cuentame which is poised to reinforce an increased need to address mental health challenges and its cumulative cost. Pre-pandemic burnout was already a big problem. Post-pandemic, the situation has become increasingly dire, costing organizations in all industries around $125 to $190 billion annually. Burnout and stress are everywhere. These staggering figures draw attention to the harsh reality. Cuentame’s machine learning platform highlights the role of work stress and the high cost of healthcare. Thanks to its technological solution, Cuentame enables organizations to take action and prevent turnover due to burnout. It is designed to inspire and increase engagement in the workplace and promote a culture of proactive prevention to combat burnout.

There are several areas where the lack of psychiatric care can have indirect economic costs. Organizational costs related to absenteeism, presenteeism and turnover. Public and private costs of disability, loss of tax revenue due to unemployment and underemployment. Today, the focus on investing in mental well-being continues to attract public and private sector attention. “We believe it is now a global obligation to address psychological risk factors to prevent and promote a supportive work environment. With an increased need to offer mental health support by businesses, Cuentame is positioned to lead and have market penetration and become slim Latin America and beyond. Cuentame’s value proposition grows further as its integration elevates the HR function to a data-driven organization for talent management,” shared Nikki Arora, General Partner, CerraCap Cares. “Cuentame’s tangible value aligns with our mission to impact billions of lives through solutions that promise positive influence and create evidence-based change.”

Cuentame began operations in 2019 and has transformed the experience of over 64,000 associates and their family members across 30 high-impact global organizations. He influenced the reduction of key talent turnover by up to 60% and increased the well-being of workers in the company by increasing participation by 40%.

“Our users range from growing startups to multinational corporations. We understand their priorities, the difference in experience each person has, from an employee in a manufacturing plant to a technology manager in a company, so we provide a personalized experience to each employee, and we offer a variety of mental health tools: training in soft skills, such as emotional intelligence, time management, meditation, mindfulness and online psychological therapy with certified psychologists in a safe and confidential environment“, explains Regina Athié, Founder, CEO of Cuentame.

“CerraCap Cares, with its team’s cumulative experience and global ecosystem, combined with its proven sales and scale model with effective and proven risk mitigation techniques, has helped portfolio companies on many markets in which they invest,” said Regina Athie, CEO of Cuentame. “We look forward to the addition of CerraCap Cares to our select group of investors; with their partnership, we are sure to foster a more sustainable path..”

About CerraCap treatments

CerraCap Cares, a women-led impact fund that invests in early-stage, human-centered technologies that aim to reduce disparities and deliver innovative solutions for the 3Es: environment, education and empowerment of individuals and communities. Our fundamental investment thesis is that technology can be the great equalizer that reduces disparities and empowers communities, while generating strong financial returns. With a focus on underserved communities, especially socially and economically disadvantaged communities, CerraCap Cares is on a mission to unleash the power of technology for good.

About to tell me

Cuentame, a B2B mental wellness company based in Latin America, focused on reducing turnover and increasing employee engagement by tackling employee burnout in the corporate world. With its digital solution, Cuentame enables companies to move into the future workplace of mindfulness and increased participation. Cuéntame has already taken giant steps by making its solution accessible to more than one hundred thousand users for the first time in their lives. Cuéntame’s mission is to remove all barriers to mental health in the world from Latin America. For more information, visit his website: https://sicuentame.com/

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