New OUWB Campaign Features School’s Updated Mission, Vision and Values

In an effort to bring its newly updated mission, vision, and values ​​to life, Oakland University William Beaumont School of Medicine is launching a campaign featuring faculty, staff, and students.

The updated mission, vision and values ​​came into effect July 1 as part of the OUWB Strategic Plan 2022-25. Eighteen months of work have gone into updating the plan which reflects feedback from all OUWB stakeholders.

It provides a blueprint on how to achieve identified goals specific to education, diversity, equity and inclusion, community engagement, research, and stewardship. (More details and a link to the plan can be found here.)

With the new campaign, school officials want to make sure the content of the plan is more than words, says Erin Shirey, MPA, senior planning analyst. The aim of this particular campaign is to bring the values ​​of the OUWB to life.

Shirey says the campaign features community members who embody and support OUWB values, such as professionalism, excellence, collaboration, diversity, equity and inclusion.

“It was hard to narrow it down given our dedicated and amazing OUWB community, but there’s no doubt that these people exemplify our values,” she says.

The attendees are:

  • Gustavo Patino, MD, Ph.D., Associate Professor, Department of Basic Medical Studies and Department of Neurology
  • Kara Sawarynski, Ph.D., Vice Chair and Associate Professor, Department of Basic Medical Studies
  • Dan Schlegel, head of the anatomy laboratory
  • Amy Smark, MD, assistant dean for medical education, M4, assistant professor of emergency medicine, OUWB, and emergency physician at Beaumont
  • Anthony Stallion, MD, OUWB Professor of Surgery and Pediatrics, and Chief of Pediatric Surgery at Beaumont Children’s
  • Rima Stepanian, M2
  • Katy Torma, Administrative Coordinator for Student Affairs

Campaign participants say they are excited to be part of the school’s messaging, which will appear on OUWB social media, campus televisions, and more.

The ad featuring Sawarynski is all about professionalism.


“I was honored to be invited to participate in this new campaign,” says Sawarynski, who has worked for the OUWB since 2011.

“Our mission, vision and values ​​have always been a driving force behind the culture of OUWB,” she adds. “I’m excited to see our history and values ​​shared with a wider audience.”

The ad with Patino touts the OUWB’s commitment to collaboration.

Patino says he was willing to be part of the campaign because he agrees with “the school’s philosophy that we are all responsible for the learning environment and that such an environment cannot reach their full potential only when our individual values ​​are aligned with those of the school. ”

“It’s important to be part of this campaign to underscore both this alignment and the commitment of each of us to creating the best possible learning environment for our peers and trainees,” says Patino.

The commercial featuring Stepanian highlights the diversity of the OUWB.

“I felt it was important to be a part of this campaign to showcase the diversity of the student body of medical students here at OUWB and the greater Detroit area community at large,” she says. .

Stepanian says she hopes “people take away that medicine is actively taking great strides to grow and change to better meet the unique needs of patients and communities that go beyond medical care alone.”

“There is so much data available that patients have better outcomes when their doctors try to understand them and relate to them,” she says. “OUWB prepares us with the tools to go into all the communities we end up serving and show patients that we respect them as whole people, not just medical diagnoses in electronic records.”

Shirey says she is grateful for everyone’s participation.

“I hope others can relate to these values ​​and know that they are more than just words at OUWB,” she says.

“Values ​​are how we should interact with each other, what we want to instill in our students and in the physicians trained at OUWB,” adds Shirey.

For more information, contact Andrew Dietderich, Marketing Writer, OUWB, at

To request an interview, visit the OUWB Communications & Marketing webpage.

NOTICE: Unless otherwise specified, all articles are published under a Creative Commons Attribution 3.0 License. You are free to copy, distribute, adapt, transmit, or make commercial use of this work as long as you credit William Beaumont School of Medicine, Oakland University as the original creator and include a link to this article.

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